14A – Halfway Reflection

I would stress the value this course can provide recommend incoming students to focus on tasks as they are made available being careful not to miss assignments or leave things for too close to their deadline.

I always work diligently in my classes but this class requires a constant hand. In some classes you can work weekly and stay on track whereas this course requires you to check in multiple days every week and often prepare days in advance for assignments.

There have been two weeks where for whatever reason I was unable to get my submissions in before the midday deadline on Friday. In one case I simply had other things that required my attention and failed to complete my assignments. The other however, I looked ahead and worked hard on and due to technical difficulties was unable to declare in time. This was very frustrating as it resulted in sliding from an A to a B. If I was not in the situation of maintaining a GPA I might have been compelled to focus my efforts on other classes.

The three most important tips to do well in this course would be to schedule not just your submissions but also your peer reviews in a way that are easy to stay on top of, make sure your devices and browser is configured properly not just to use blogger but also to upload video, and work ahead or you will be sorry.

13A – Reading Reflection No. 1

Andrew Carnegie, David Nasaw

It really surprised me that Andrew Carnegie was 5' tall and 109 pounds. Apparently, he went to great lengths to overcompensate for this in the way he styled his appearance and reputation and in the way he conducted himself in business.
Andrew Carnegie came from a poor family and through hard work and perseverance became wildly successful.
I found his least redeeming quality to be that he lied repeatedly in his autobiography and frequently pursued unethical but profitable ventures.
Carnegie was born to a quite poor family in Scotland. His mother had to scrounge and save to enable them to come to America for a better life. He worked exceedingly hard, lived frugally, and invested his earnings in many different ventures until one made it.
He was supremely competent. His willingness to work and tenacity eventually led him to become one of the richest men of his time.
I found it confusing that David Nasaw thought that when he died, no one took him as seriously as he took himself. Although I'm sure he was overboard, I'd imagine many people of his time still held him in high regard.
I would ask him how he evaluated the value of a deal and how he found and managed his upper level staff. I think both of these answers would be directly valuable in today's business landscape.
It's certain that his opinion of hard work is that it is necessary and admirable but not enough to achieve success. I agree, many people work hard their whole lives and just get by. Timing and placement often makes all the difference.

12A Revised

The segment selected for further examination is professionals over 50 for The Legacy Co. and couples that have owned dobermans in the past for Florida Dobermans respectively.

Julie-The Legacy Co.

Julie is 55 and is from Tampa, Florida. She wants to retire early but is concerned that based on current figures early retirement may be difficult. On her 55th birthday and reminded of her mortality, Julie decided to double back for a closer look at her retirement goals and accounts. She realized that she needs to boost earnings to be able to retire in 5 years rather than 10. Julie set out to research her options online by searching "investments" "safe investments" high yield investments" and did not discuss this with her family.

Julian-The Legacy Co.

Julian is post-retirement and is also from Tampa, Florida. Being retire his current arrangement provide sustenance but does not allow him to cruise annually which is his goal. Julian is moderately experienced with investing as he has made building his stock portfolio over the years a hobby. He owns his home and a small rental property. Julian is not computer literate and has just been "keeping an eye out" for investment opportunities. Due to a desire to keep financial info private, Julian did not discuss this with his family.

Jim and Donna-Florida Dobermans

After years of living with a DDR Shepard in Gainesville, FL and being unsatisfied, they have decided they want another doberman. They most recently tried a different breed and after much investment in protection training are not happy with the lack of balance between work drive and stability. They used to breed dobermans in the 80's after decades of having only cocker spaniels. They retired and wanted to train up a family guardian. In their experience the DDR shepard has a a strong work drive but lacks the stability required to take her public places. They know dobermans will work with maximum intensity but will also be confident enough to be at ease in public settings. Jim and Donna searched online for "doberman puppies" "European doberman puppies" and "doberman puppies for sale. They have discussed this with their family.

David and Rose-Florida Dobermans

After losing their much loved companion Aries, they decided they want another doberman but want to be diligent in making sure their next pet is free of the genetic disorders that plagued Aries. David and Rose searched "doberman puppies" "health tested dobermans" and "dcm clear dobermans". They also discussed their search with family.

We have found that there is a real demand for the services offered by both The Legacy Co. and Florida Dobermans.

I would say these segments are aware of their needs. Most use the internet to find what they are looking for but some customers do not conduct their research online.

11A Revised

I'm Cory Cannon-a econ senior at UF with a lot of sales experience. Over the last ten years or so I have developed and honed sales and business development skills from my time working in a high stakes sales environment and while starting and running two companies, one of which I sold. In the future I'd be open to starting a real estate investment company and potentially solicit investment from outside investors. I also to grow my side hustle that was born from a hobby of mine-Florida Dobermans.

The investment company would be geared towards investors that are either savvy and lack the time or ability to source "deals" or average investors who lack the experience or budget to buy and hold. In this case all customers have in common the desire to earn returns. With Florida Dobermans we are offering fully health tested European working line dobermans to families as family guardians.

The Legacy Co. will most likely service moderately to successful professionals over 50 with resources they wish to invest in safe ventures that generate higher returns than index funds or bonds. Florida Dobermans services customers that are typically young couples that are newly wed or recently bought their first home or older individuals/couples that have had dobermans in the past.

The Legacy Co.'s customers will have a need or desire to generate revenues with their nest egg and may be professionals in a field that allows them to earn but that has not necessarily equipped them the skills necessary to find, renovate, or maintain rentals. Florida Dobermans customers will need or want a world class working dog but may not have the ability or knowledge necessary to facilitate a suitable breeding.

There are many companies that manage real estate investment properties but The Legacy Co. may be unique in utilizing the BRRRR strategy. Florida Dobermans is entirely unique in that we are the only breeders in Florida that has IDC Sieger lines clear of all hereditary disorders known to effect canines. I believe all these elements fit together nicely in both instances.

Assignment 12A-Figuring Out Buyer Behavior

The segment selected for further examination is professionals over 50 for The Legacy Co. and couples that have owned dobermans in the past for Florida Dobermans respectively.

Julie-The Legacy Co.
Julie is 55 and is from Tampa, Florida. She wants to retire early but is concerned that based on current figures early retirement may be difficult. On her 55th birthday and reminded of her mortality, Julie decided to double back for a closer look at her retirement goals and accounts. She realized that she needs to boost earnings to be able to retire in 5 years rather than 10.

Julian-The Legacy Co.
Julian is post-retirement and is also from Tampa, Florida. Being retire his current arrangement provide sustenance but does not allow him to cruise annually which is his goal. Julian is moderately experienced with investing as he has made building his stock portfolio over the years a hobby. He owns his home and a small rental property.

Jim and Donna-Florida Dobermans
After years of living with a DDR Shepard in Gainesville, FL and being unsatisfied, they have decided they want another doberman. They most recently tried a different breed and after much investment in protection training are not happy with the lack of balance between work drive and stability. They used to breed dobermans in the 80's after decades of having only cocker spaniels. They retired and wanted to train up a family guardian

Assignment 11A-Idea Napkin No.1

I'm Cory Cannon-a econ senior at UF with a lot of sales experience. Over the last ten years or so I have developed and honed sales and business development skills from my time working in a high stakes sales environment and while starting and running two companies, one of which I sold. In the future I'd be open to starting a real estate investment company and potentially solicit investment from outside investors. I also to grow my side hustle that was born from a hobby of mine-Florida Dobermans.

The investment company would be geared towards investors that are either savvy and lack the time or ability to source "deals" or average investors who lack the experience or budget to buy and hold. In this case all customers have in common the desire to earn returns. With Florida Dobermans we are offering fully health tested European working line dobermans to families as family guardians.

The Legacy Co. will most likely service moderately to successful professionals over 50 with resources they wish to invest in safe ventures that generate higher returns than index funds or bonds. Florida Dobermans services customers that are typically young couples that are newly wed or recently bought their first home or older individuals/couples that have had dobermans in the past.

The Legacy Co.'s customers will have a need or desire to generate revenues with their nest egg and may be professionals in a field that allows them to earn but that has not necessarily equipped them the skills necessary to find, renovate, or maintain rentals.

Assignment 10A-Elevator Pitch