For Jack and Lesa price does not matter most. They both have above average incomes and to them, health was the primary consideration when choosing to go with us. Quality and style are important to this couple. They have had a Doberman in the past and in speaking to them I was able to determine that the attention they garner by having an extraordinary specimen meant a lot to them. Conformation to the breed standard is important to them but they are also very concerned with size and health because while their last doberman was large, he was lost early due to a preventable disease. They, like many others focused their search online due to the poor reputation of pet stores. Due to their income range they were not interested in financing but rather a cash transaction. The most important factor for them to evaluate the rightness of their purchase is whether the pup grew up to meet their expectations of size and quality. If the pup grows up to be big and healthy they would determine the purchase was a good idea. If the pup grows up to be standard to below standard size they would determine they made a poor choice going with us.
Jay
With Jay, quality and style are important but being budget constrained, Jay and his wife tried to balance these with a strong consideration given to price. Jay wanted the nicest pup he could find but is also concerned with temperament as he has a young daughter. It was important that he had a nice and protective dog but primarily needed a calm demeanor. As with Jack and Lesa, Jay only considered online research due to the poor reputation of pet stores that sell puppies. Jay is unique in that he required the ability to finance his purchase by making payments in advance over a period of months. Jay will determine that he made the right decision if the pup grows to integrate smoothly into his new family. If the pup is unruly or aggressive he will determine that he made a poor choice.
Andrew
For Andrew, price was relevant but far outweighed by quality and style. From the first time we spoke he was laser focused on health factors such as dna clearances and low inbreeding coefficient. Like Jay, Andrew also has young children and for that reason is very concerned with temperament. Andrew decided early on that he would not do business with a retail establishment thus focused his search online. Andrew plans to use cash as opposed to trying to finance the transaction. If Andrew’s puppy grows up to be healthy and can be trusted with his young boys unsupervised he will determine that he made the right decision. As with Jay, if the pups grows up to be aggressive he will not be satisfied.
Nearly all of our customers and potential customers prefer home raised and/or professionally bred puppies vetted by extensive online research. Because every family has different needs, they appreciate that we take the time to get to know them to help pair them with the perfect match. When looking for puppies, folks want to be sure that we screen dna to avoid hereditary disorders and that we invest the time and resources to ensure this new member of their family was properly nourished and socialized. The prospective customers that do not value these things over price are simply not a good fit for our puppies.
Hi Cory,
ReplyDeleteI think you did an incredible job with your interviews, and got some very useful responses from each one. You did a great job drawing conclusions from those interviews, and that in and of itself is just as important as the interviews themselves in my opinion. You can conduct all the interviews you want, but without the ability to boil the responses down into useful data, there’s no point.
Excellent work!
Hi Cory,
ReplyDeleteYou did a great job with your interviews and I saw a lot of information that was new to me and very interesting. This data is very impressive along with the detailed interviews. Great work