Assignment 4A-Forming an Opportunity Belief

I breed Dobermans. In my experience I have learned there are a lot people that love dogs. While some love all dogs others prefer specific breeds. Whatever type of canine you prefer, it is a safe assumption that you want to be sure your best friend is healthy. All breeds are prone to a specific set of health problems. Mixed breeds on the whole may be healthier but may still struggle with many of the hereditary health issues present in pure bred dogs. The technology to identify these risk factors exists and through good stewardship we can work towards a time where these ailments will be a problem f the past. Our prototypical customer is someone who has owned a dog before and may now have a family of their own. I've interviewed hundreds of people in search of the perfect companion. Some people may not care about health issues if they are known to be common for the breed. This needs to change because demand drives the behavior of producers. Others are happy to know a dog is healthy but prioritize other traits above health-for instance size or color. This can also be problematic in that it perpetuates problems by not addressing them in favor of other preferences. Fortunately, a large percentage of pet buyers, especially ones with experience, value the health of their pet as a top priority. Among everyone that buys a puppy most will not be aware of their need to ensure their pet in genetically sound until they struggle with health issues. Everyone that buys a pet will eventually grow to realize how important genetic health is once they begin to accrue medical bills or will be grateful someone before them had the forethought to address this issue before their pet was born. To better address this we can increase awareness of responsible breeding practices for the 21st century and we can begin widespread genetic analysis of all breeding dogs which can eliminate many of these problems within a few generations.